Match.com, like many other sites, has something called “winks” that you can send to other users. It’s basically a quick way to let someone know that you’re interested in them. Now, when you receive a wink, a screen pops up asking if you’d like to email and stating that:
She’s 15X more likely to respond to an email.(At least that’s what happened for a male match.com member at the time of this writing.)
Think about what this implies.